If you've got a website, odds are you went on to Google to look up your own website.
To your dismay, typing the keywords that your business covers didn't bring up your website. How could this be?
This has all to do with SEO (Search Engine Optimization), and it’s responsible for determining
where your website ranks when people go looking for keywords that your business uses.
You might be offering the best services in town, but what’s the point if no one can find you?
This is where having your website built around strong SEO content is core.
Finding yourself on the first page of a Google search is one of the best feelings to have. Not only are you gaining the best visibility for your business, but you’re also experiencing more traffic in general. Having your business exposed to more eyes means only more good things:
Brilliant SEO work means when people go online to search for a keyword relating to your business, you always show up as one of the top results. There’s no need for paid advertising, and it works even when you’re asleep.
People typing in a search on Google are actively looking for a solution to a problem. For them to find you on the first page via SEO rankings gives your website added credibility, which in turn makes it easier to convert a lead into a sale down the line!
Improving your website’s SEO to rank highly on the search page means you’ll always be one of the first options customers will consider to solve their problem. After all, when is the last time you looked at the 2nd page on Google?