Motion graphics can be designed to fit any tone or situation, whether it be overtly
creative or steadfastly professional and functional.
Graphics are designs, illustrations or data presented on a flat surface.
This surface could be anything: a wall, a piece of paper even the street.
But for our purposes the flat surface is, of course, a screen.
The intention of static graphics is to inform or entertain.
Although the term ‘motion graphics’ is quite broad, it essentially refers to graphics that create the illusion of motion. Even though ‘motion graphics’ can be designated to anything from abstract animation to the presentation of data, it is generally reserved for the commercial side of things, effects and animations applied to video and interactive applications.
Accessible. This style of video makes any information you want to share more accessible. Information and ideas that might otherwise be confusing or overwhelming when on paper or being delivered through speech instantly become much easier to digest.
Captivating. Crucial information can also be boring! Boring information is much harder to remember. Motion graphics can transform dull facts and stats into something much more visually engaging and easy to log in your mind.
Versatile. There are so many options when using this medium. The process of making these videos invites creativity and innovation. As well as the scope for motion graphics being large, these are also design methods that can be easily combined with other visual and audio techniques.
Brand Awareness. Audiences remember videos. They are far more likely to make a lasting connection with your business through video than through any other medium. There are so many visual elements you can include to get your viewers associating with your brand… they could recognise anything from the video design, logos, music choices, products, colour schemes – these are big brand building blocks.
Conversation Starters. Nothing is commented on or talked about as much as a really good video. Also, your feedback is immediate, people literally comment on online video content in real time. No waiting around for market research, you can gauge your consumer reaction right away.
Fast Moving, Far Reaching. A video can make it across to the other side of the world in seconds. Videos are shared more than anything online by quite a large margin. Great motion graphics design will ensure a great video that communicates and resonates with people all over the world, helping you leap into the global consciousness.